Wild Ophelia Beef Jerky Bar - Target : Moorestown, NJ

Wild Ophelia Beef Jerky Bar - Target : Moorestown,  NJ 

These were part of my Target chocolate haul. The packaging looked as interesting as the flavor combinations, so I grabbed two different bars to review.

I was impressed because this package design has quite a bit of detailing. It starts with the outside cardboard box with it’s bright colors, embossing, and bold text. The attention to detail doesn’t end there, because Inside that box there is this bright, neon red, cowgirl patten of wild horses, the WO logo, flowers and horseshoes. I really liked all the detailing and the patterns, but when I got to the bar itself and it was in a plain foiled plastic wrapper with a boring geometric pattern. After such bright colored and patterned packaging, it felt out of place. (Maybe add the pattern to the silver packaging so more people can see it. You only see the beautiful pattern if you rip the box open like I did.)

Mandarin Key Lime oogavé - Home Goods :Moorestown, NJ

Mandarin Key Lime oogavé - Home Goods :Moorestown, NJ

This is my first post from my Home Goods Haul. I love window shopping for furniture, but the Home Goods foodie section has interesting stuff too. (Like this strawberry sugar.) During my last trip I picked up a few bottled sodas and jams.

I feel like this brand has a minimalistic design, even though the logo is a bit elaborate. (Since is has those little bushes/leaves above the ‘oo.’) Logo aside, the text and images are kept to a minimum.

With a green gradient background and crisp text the cardboard tote has a very refreshing design. Just looking at it makes me feel calm, which is a good thing. Not all beverages need to be so in-your-face with their design elements. Even the bottles are minimally designed. They are crystal clear and the only major design element on them is the logo itself.