Project 7 Build+A+Flavor - S'mores - Target

Project 7 Build+A+Flavor - S'mores - Target 

I've always been a big fan of Project 7's products (especially their branding and packaging), but I must admit, their newer flavors have left me cold. It's great that they're branching out and trying new things, like these multi-flavor packs, but these gimmicky flavors taste like fake sugar and disappointment. 

My favorites have been their Front Porch Lemonade, Watermelon-Grapefruit, and Vanilla Peppermints, but S'more flavored gum? I don't know...in all fairness the Key Lime Pie gum from Dessert Delights (which is now discontinued) managed to make a graham-cracker-flavoring work in gum-form, so maybe there's hope for this flavor yet...

Project 7 Build A Flavor Half and Half -Target

Project 7 Build A Flavor Half and Half -Target

Okay, I've reviewed enough Project 7 products by now, you guys know I'm head over heels for the company's message, their packaging, and their aesthetic, but their products tend to be hit or miss when it comes to quality. The mints? Always awesome! The gum? Not so much. I've talked about the packaging and design in tons of other reviews, so I'm going to get right to it. How does this mix hold up? 

Project 7 Key Lime Pie Build+A+Flavor Gum - Target

Project 7 Key Lime Pie Build+A+Flavor Gum - Target

I've gushed over Project 7's packaging and overall branding, but to be honest, the only product of theirs I truly love and repurchase on a regular basis are their vanilla peppermints. This company has TONS of gum flavors, but I always feel like the taste never lives up to their fancy flavor names, but maybe that will change now that we have these Target exclusive Build+A+Flavor packs. 

Back when Dessert Delights gum was around they had a Key Lime Pie flavor, and it was my absolute favorite! Since it was discontinued a few years ago I've been missing my chewable pie-flavored fix, so I'm really hoping this will be an adequate (or improved) replacement.