We seem to be at the tail end of the unicorn trend. It was going strong for several years, with notable detour through mermaids, before taking a shocking left turn into llamas. I'm not sure how we went from magical creatures to a real-life furry animal, but, here we are.
I myself am not a unicorn-person, but I have several unicorn-people in my life with ages ranging from single digits, to nearly 30, so I get the appeal. They're magical, they're colorful, they're a symbol of innocence, and they inspired Peter S. Beagle to write one of my favorite books, "The Last Unicorn." (I actually met him at Otakon once, he was a really cool guy and they totally screwed him over the animated movie rights.) I'm not shocked that unicorns were trending, and I'm not even annoyed by the trend itself, but I am annoyed by how lazy most of these products seem to be.



