Lookie what I found at Walmart! Puchao, or really, Puccho, just repackaged and rebranded for international audiences. Over the years Hi-Chew has gotten far easier to get in the states, with various flavors available at places like Walmart, 7-Eleven, and Five Below. I guess Puccho realized they have a similar enough product, so why not make it look similar and target the same audience?
But, will it taste the same? Or did they reformulate?