Benton Red Velvet Cookies It's trendy to take chocolate-whatever, add red food dye, top it with white frosting, and promote it as "red velvet." But it's wrong! In case you're new here, "red velvet" is one of my rant-triggering flavors. (That, and "birthday cake.") So, let the ranting commence!
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I love baking, and I watched The Food Network obsessively in the 90's and 2000's, back when they were more focused on actual baking/cooking and not reality TV. I have seen tons of bakers discuss red velvet, because it's a real, historical, baking-thing. The coloring and texture comes from a reaction in the ingredients, typically cocoa powder, baking soda, vinegar and buttermilk.
Also, red isn't the only "velvet" in town. Throughout baking history, there have been tons of other flavors, since it's about getting a certain texture in your cake and not a flavor in and of itself. But what most people get hung up on is the dang coloring. Hence all the "pink," "green" or "blue velvet" recipes on Pinterest. The color has next-to-nothing to do with how it tastes! (As long as you're not using beet juice or a distasteful food dyes.)
A "Red Velvet Cake" is a chocolatey cake, with a burgundy-brown coloring, and a velvety mouthfeel. Typically topped with a white frosting, to highlight the coloring of the cake itself, which may or may not be cream cheese based. (These days cream cheese is the go-to, but at one point it was ermine.) Not just a chocolate cake with a ton of red food dyes, or beets, or whatever else you dump in there.
So, we have established that the coloring doesn't affect the flavor, it's more-so a reaction, AND that the main reason to get "Red Velvet" is the texture of the cake itself. So... how do you make other things like gum, or cookies, "red velvet?" You don't.
But "cream cheese filling" Doesn't exactly have the same decadence or punchiness as "red velvet." It's all about spin and marketing. (Ever see Thank You for Smoking?)
Which brings us here, to this review. Why would I buy cookies that are "red velvet" given that I clearly think it's a marketing scam. Especially after the Benton Hot Cocoa cookie fiasco?