Wednesday, June 12, 2013

Cinnabon Cream of Wheat - Dollar General : Cherry Hill, NJ

Cinnabon Cream of Wheat - Dollar General : Cherry Hill, NJ 
Cream of Wheat is one of my favorite breakfast items. It sticks to the ribs and warms you up. (Especially on cold rainy days.)
The box design is pretty busy for an American product. There are swirls, logos, photos, and splashes of text everywhere. The colors are a nice mash up of the two brand identities, the Cinnabon blue and Cream of Wheat’s blue text work nicely together. Although there is a lot going on, I think it works.
When cooked, there is a lovely cinnamon sugar aroma. The scent doesn’t remind me of a cinnamon bun, just plain old cinnamon.
Does this taste like Cinnabon pastry? No. It just kinda tastes like normal Cream of Wheat with cinnamon and sugar mixed in. It’s yummy, but I could easily make this myself.
I like the idea of having flavored Cream of Wheat, but this was a bit of a let down. I expected more than just cinnamon and sugar mixed in. I would pass on these in the future and just mix up my own.
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