Unlike Reese's and Skittles, Nerds knows what they're doing. Their new products, like Nerds Rope and Gummy Clusters, have been bangers. For a while we only had Rainbow, followed by Berry, with some seasonal offerings here and there, but the seasonal stuff used their preexisting flavors, going for a color-theme, not a specialty seasonal flavor.
Their success seems to stem from having such a wide array of flavors already in production. We already know all their flavors, from their iconic Rainbow boxes, so they don't have to invent anything new. Just choose a different combination of their crunchy candy flavors, add a chewy gummy core, and call it a day.
I've always liked Nerds Gummy Clusters, but I preferred the OG 2-flavor aquarium-gravel I grew up with because it allowed me to eat one flavor at a time OR combine them if I wanted to. With Clusters being combined already, my OCD snacking ways are thrown for a loop.
But when I saw that my OG box combo, Grape x Strawberry, was coming out as a limited edition cluster flavor, I had to get it. The display they were in had a Berry Punch version as well, and like the Reese's Cups, I figured, why not?