As a kid, my grandparents always had jelly beans in their house, but they were either Brach's fruit or spiced flavors, and I was perfectly fine with that, until we discovered Jelly Belly. Flavors like strawberry jam and chocolate pudding blew Brach's out of the water. There was no going back. I remember my mom would buy the large variety boxes of jelly beans with "recipes" printed on the lid and we'd have fun mixing and matching flavors to create new experiences, which was a completely new concept. It was like something out of Charlie and the Chocolate Factory.
Now-a-days, I appreciate Jelly Belly's contributions to the candy world, but their products just don't "wow" me like they used to. Maybe all their competition catching up to them with the wacky flavor and mixing trend is drowning out their achievements, maybe their products just aren't as good as they used to be, or maybe my adult taste-buds are just harder to impress. All legitimate factors, but I just don't feel excitement for this brand anymore.




