What is up with condiment themed chips?
Herr's was the first brand I noticed, they announced a line of boldly flavored chips meant to be added to sandwiches, "Sandwichips." They are currently available and come in four flavors: mustard, ketchup, spicy pickle, and sweet onion. As someone who likes adding chips to their sandwiches, I like the idea, but I am skeptical about their flavor pay off. If you have the mustard chips, do you still add actual mustard? Normally I find adding chips to my sandwiches is more-so a texture thing than a flavor one. And what about ketchup? Is that meant to go on Burgers? What other "sandwich" do you eat with ketchup? Hot dogs? Are hot dogs a sandwich? (I say no. Also, ketchup on hot dogs after the age of 12 is a crime.)
Then Doritos got in on the action with a ketchup and mustard duo of their own. No application gimmick, just condiment flavors for chippy consumption. Mustard, I get. Especially with a name like "hot mustard." It makes me think the the spicy mustard packets that came with our Chinese take-out. Which could be great in tortilla-chip-form. But...ketchup?
