Saturday, January 14, 2017

Kyushu Seaweed Lay's Potato Chips (Taiwan) - Asian Food Market

Kyushu Seaweed Lay's Potato Chips - Asian Food Market $1.69
With all the candy I've reviewed this week, I am all sugared out. I need something savory and light. Seaweed flavored potato chips should do the trick.
Frito-Lay's use different names for their global branding, but the company's visual identity always stays the same. It's a VERY smart business move. Even though this bag doesn't say "Lay's," on it in English, it's still instantly recognizable thanks to the large yellow sun and red-ribbon style logo. 
For the most part, this bag would easily blend in with the American snack offerings sold by this company, but the dynamic composition on the potato chips at the bottom is typical of Asian snacks. As a graphic designer (which is what I do during the day when I'm not stuffing my face), I think this super cool! Frito-Lay's created such a strong presence that they are recognizable around the globe, even while catering to specific markets with their brand name, designs and flavors. (Their design and marketing team is what I want to be when I grow up.) 
Once opened, the chips don't smell like much at all, and they look like ridged sour cream and onion chips with EXTRA seasoning. 
As someone who really loves seaweed based snacks, I think these are delicious! I get all the savory, salty, satisfying crunch of a potato chip with a lovely, light, oceanic seaweed flavored finish. This is the best of both snacking worlds! I can very easily polish off this bag, and it's a pretty hefty portion. 
The little ridges hold onto the nori (seaweed) flakes, which look and taste great, but they do have a habit of sticking to your teeth during snacking. If you're munching on these at your desk, without the ability to check yourself in a mirror before talking up close and personal with customers/clients, you might want to keep that in mind. For me, it's not much of an issue. I drink some water, pop a piece of gum in my mouth, and get right back to work. 
These chips are awesome, and I love everything about them. If you see them while you're out and about in the world be sure to give them a try!
© Maria Smith
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