Monday, March 24, 2025

Glowberry Prime - Aldi


Picked this up at Aldi, because it was Halloween-y and the packaging glows in the dark, but i'm not 100% sure what it is. 

Gathered purely through pop-culture-osmosis, I believe PRIME is the drink made by Logan Paul, but from what I understood, I thought these were all energy drinks that they contained a boatload of caffeine. This one says "hydration drink," and looks Gatorade-like, so that must not be the case. Reading the package, it contains 10% coconut water (which I don't normally vibe with), and it's caffeine free. So I guess they also make sports drinks now? With Mr. Beast making his version of Lunchables, kids today can have a full Youtuber-branded lunch experience. That's nuts. 

I'm a BIG YouTube consumer. I have the paid subscription for the ad-free version, use YouTube Music and frequently watch (and rewatch) massive video essays on topics ranging from the misconception of Yoko Ono's role in the Beatles to iCarly breakdowns. I'm on YouTube every single day, BUT I do not enjoy the Paul brothers, or their content. 

That said, I decided to try this because it was discounted and Halloween themed. Not because of who made it. So, is this actually any good? 

Opened, it smells sweet and fruity but in a non-descript way.  can't pin-point any one particular fruit, but it leans tropical, similar to a white gummy bear. (Trolli version.) The liquid inside is a cloudy white color, similar to clear\white sports drinks. 


Taking a sip, I'm actually shocked by how intensely sweet and flavored it is. Sports drinks like Gatorade re usually mild. The flavors are enough to stand out and be unique from one another, but they aren't very sweet. This stuff is SWEET, but it still has that salty coconut-water and sports drink finish. It's actually not that bad. Color me surprised. The flavor is a bit too sweet for me, leaning too heavily on artificial sweeteners like sucralose (my known enemy) so I can't and won't finish the bottle, but I am surprised that this is as sweet and enjoyable as it is. 

Kids definitely would pick this over Gatorade for the sweetness and bold flavoring, hell if I were a kid (and could process artificial sweeteners) I would have picked this over Gatorade too! It's like comparing Life Cereal to Lucky Charms. They're both good, but one of them is slightly more good for you. 

I get why Prime appeals to kids now and why there were so many issues with kids selling it on the playgrounds. I personally won't buy this for myself, but I know see why my little cousins like it so much, in spite of their dislike of the Paul brothers. 


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