Friday, January 15, 2021

Get into The Loop - Froot Loops Pop-Tarts - TOASTED UPDATE

 Froot Loops Pop-Tarts - Target

With all the health and safety risks these days, I have been trying to stay home as much as possible and avoid stores, in doing so I've been safe, but I've also missed out on trendy food items. For the most part, missing out on a few Oreos and a bunch of novelty breakfast cereals didn't bother me, but then there were items like these that I found really intriguing. I finally got my hands on them, so let's hope they were worth the wait.

As soon as I opened the silver packaging, I was immediately impressed. These smell exactly like Froot Loops cereal. It's has that sugared, zesty, artificial citrus infused fruity aroma that we all know and recognize as "Froot."  

Which begs the question, what is "froot" supposed to taste like anyway? I mean, I grew up eating the cereal, and I can easily recognize the taste of Froot Loops, and it's obviously supposed to be fruity, but...what fruits is this meant to represent? Originally the cereal was yellow, red and orange, with blue and purple being added in the 90's when I was a kid as colors, not additional flavors, so maybe it's lemon, raspberry and orange? Kind of like the rainbow sherbet of breakfast cereals, but I feel like I do taste some lime in there as well. I tried searching online for the official flavor description, and it seems like it's never been clearly stated. It has been confirmed that every colored ring actually tastes the same, but that that flavoring is "froot," which does not answer any of my questions. 

So these smell like "froot," but do they taste like "froot?" 

Oddly enough, yes and no. When eaten untoasted, right out of the wrapper, the first taste is impressively authentic to the cereal. The filling is a creamy pink, the icing layer adds a sweetness similar to the light sugary cereal-glaze, and the fruity flavoring seems spot on for generic "froot." But there is a strong after taste that is impossible to ignore. It's a little bitter, like zesting citrus too close to the rind.   

The bitter aftertaste isn't bold or off putting enough to make me stop eating this Pop-Tart, but it's something unique to this product that I have never experienced with the breakfast cereal, so it's worth mentioning. It also somehow makes this seem more realistically fruity than usual, which I actually like. Kind of like a lemon meringue or key lime pie kind of a feel. Bitter, zesty, and mildly throat burning. (Either that or I am allergic to something in this.)

Normally I like to try new Pop-Tart flavors toasted, but I just can't bring myself to do that with this particular flavor. You wouldn't toast the cereal after all, and I don't see how toasting it could possibly change it for the better. Maybe I'll give that a try this weekend and update this post, but for now, I think these are best enjoyed "raw" right out of the package. 

UPDATE: It was a cold snowy day, so I decided to try it toasted. Toasting it made the kitchen smell delicious, but upon first bite I felt like heating up the Pop-Tart gave it a more cleaning-product-like flavoring than it had in it's raw form. A few bites in I thought I hated it, but it grew on me towards the end. By the second toasted Pop-Tart I kind of liked it, but it did make my tongue feel a little off. I stand by my original claim that this is best eaten raw. 

The normally dry and crumbly dough actually balances out the sweet "froot" filling, and the layer of icing and, when all these elements are combined, it's very reminiscent of eating a baggy of dry cereal as a snack. Just way more convenient. If you're a fan of Froot Loops, you owe it to yourself to give these a try. Honestly, they are far better than they have any right to be, and it's one of the more impressive novelty crossover branding products I've ever had. Definitely worth the wait. 

Fans of these would also like: Mystery Oreos, Blue Raspberry Pop-Tarts, Pink Lemonade Pop-Tarts, or Watermelon Pop-Tarts
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