Liquid Death canned water sounds like it's ripped from an episode of Metalocalypse, but it's legit! And it's actually been around for a while.
You'd think I would have gotten into this stuff a lot sooner, what with it being covered in skulls and having the tag line, "murder your thirst." Completely my aesthetic, and yet, I never got around to it.
Then, last night, I was at Walmart grabbing seasonal cat treats (because I'm that kind of pet-mom), when I spotted an 8-pack of "Berry It Alive," on the discounted food end-cap. I figured, what better time to drink Liquid Death than in the midst of Spooky Season? Plus, it's discounted! (Not sure why, but it was only $7.00, a bad omen?)
So, let's find out if this is...to die for?
Branding-wise, I love everything about this. From the skull artwork to the metal-typefaces, it gives me life, which is funny, considering this is, "Liquid Death."
"This ruthless tallboy of flavored sparkling water has a twisted plan to use natural agave and exploding bubbles to murder your thirst and recycle your soul." How can you read this and NOT hear Brendon Small's Nathan Explosion-voice in your head?
After seeing my friend,
Jared, drink these from time to time, my
current understanding of Liquid Death is: It has awesome spooky branding.
They opt for aluminum cans instead of plastic bottles.
It's water, but like, cool goth water.
Opened, it smells sweet and fruity. Right away I detect blackberry, and maybe cherry, but that's about all I can pin-point. Sweeter than I expected.
Taking a sip, to my surprise, it's sweetened! I avoided looking at the ingredients because I didn't want to spoil my, "going in blind," sipping experience, but there's agave in this. So, unlike the stuff I buy from Aldi which tends to be "flavored"-in an air-quotes-worthy way, this is actually flavored AND sweetened. I can taste cherry, blackberry, the sweetener, and something tart to finish. Looking at the ingredients, I am guessing that tartness might be coming from the hibiscus. As much as I love the branding, and the overall concept, I don't really care for this flavor. The citric acid and tartness just aren't sitting right with me, it's making me think of artificial sweeteners, which I am never a fan of.
Flavoring is all about personal preferences. I'm not a hibiscus lover, or an agave-person, had I looked at the ingredients I probably wouldn't have bought these after all, but that's what I get for going in blind and getting caught up in awesome branding.
I did not enjoy this particular brush with Liquid Death, but it hasn't put me off their products entirely. Maybe I should just stick to their OG Mountain Water, which is agave-less. Have you had a brush with Liquid Death? If so, what were your thoughts?
I just tried the Armless Palmer for the first time about a week ago. Was similarly unimpressed—like a fake, weak iced tea.
ReplyDeleteI agree, I love the packaging and branding, but the actual product just isn't for me.
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