Marshmallow Hot Cocoa Pop-Tarts

S'more was my go-to Pop-Tart in my teens, and I am a HUGE fan of all things marshmallow, so I picked these up on a whim. 

Once I got it home, reality and buyers remorse set in. "Cocoa", like, "birthday cake," or, "churro," are grandiose names given to basic-flavored products for added marketability. Nine times out of ten, these items are just chocolate, vanilla, and cinnamon flavored. Fancy names sell, and they're right. They got me! I'm going to try these toasted and untoasted to see if I'm being overly cynical. 

This is one of those seasonal flavors that have images printed right onto the frosting. I don't hate the concept, but the printed on images aren't a selling point for me. If I gave it some thought, I would probably have preferred more icing or sprinkles, since the toppings and fillings are the highlight of any Pop-Tart, but they do ice these guys pretty thick to get the pictures to show up, so I won't be too nit-pick-y. 

Opened, we have a "chocolate" Pop-Tart crust, white icing with a printed winter-themed illustration, and (presumably) marshmallow filling. 

Untoasted, this tastes like a sadder version of S'more flavored Pop-Tarts. The crust looks brown like it's meant to be chocolate flavored, but it is dry and lack-luster. (The crusts are easily the worst part of any Pop-Tart.) I can tell it's not the same plain crust as other Pop-Tarts, but it's still not good. No amount of icing can save this. 

Inside, we  have a thin layer of marshmallow filling. It's sweet and vanilla-y, but since it's spread so thin, you can't tell this difference between this or a classic vanilla. Combined, it doesn't make me think of cocoa at all, it is more like a lack-luster or off-brand s'more Pop-Tart. 

Toasted, the change in temperature does make it evoke cocoa more than before, but a lot of that is coming from the power of suggestion. I know this is meant to be cocoa flavored, and it's warm, therefore it's more cocoa-y this way...but it's still not great. One of the most "meh" Pop-Tart flavors I've had in recent memory. 

Definitely not going to mourn this one when it's gone. I would pick S'more Pop-Tarts over this any day and argues that S'more tastes more like cocoa than it does an actual S'more.

Sticking with the number rating thing for now, I'd give this a 2/5. Not something I would buy again, but I'll have no problem finishing off the box. 

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