Fairytale Fruit Project 7 Gum - Target
I don't even know what to say for myself. I keep saying I won't go back to Project 7, because of the artificial sweeteners, but their gimmicks sucker me in every time.
This is unicorn gum. UNICORN. GUM. What am I? Made of stone? So yeah, I don't have high hopes for this, but it's pretty and I wanted to photograph it, so... here we are.
Functionality-wise, the packaging is the same packet-style as all the other Project 7 gums I've reviewed in the past. Plastic foiled packet, re-seal-able, matte-finish, etc. It photographs like a dream and the colorful fruity unicorn illustration is Juicy Fruit meets Lisa Frank. It's wonderful.
