Unreal 5, Chocolate Caramel Nougat Bar - GIFT
Due to their redesign, I thought it was time to revisit Unreal candy. If you check out my other reviews you can still see some the older packaging, which I really liked.
Other UNREAL reviews:
If you look at my older photos you can see that the only thing that was changed was the company's logo, which sounds minor, but it has completely changed the packaging in my eyes. The original stylized logo is what drew me to this line in the first place.
The graphic designer inside me is crying over such a change, the packaging was so creative and interesting with the older logo, but I understand why changes had to be made. From a marketing standpoint, the enigmatic logo might have confused some customers as to what the product actually was, which can damage sales. By having a more legible label it can appeal to the masses. Personally I think the enigmatic logo would have worked well in a different market, such as graphic designers, museums, and specialty supermarkets, but with this economy I am guessing a change had to be made so that this product could do well at the local everyday grocery store. What a pity.
As far as the candy itself, nothing has changed. Unreal still delivers real chocolate and candy ingredients, so let's see how this specific flavor tastes.
