Project 7 Red Velvet Cupcake Gum - Target
Do any of you watch Orange is The New Black? If you do, you might remember THIS scene where prison guard, and fad-dieter, O'Neill goes on a tirade about the popularity of Red Velvet Cake and how he personally feels like it's a scam.
You tell 'em O'Neill! I grew up watching cooking shows, so even though I know that Red Velvet Cake is indeed a real thing, and a Southern tradition, I can't help but agree with him. The sudden surge of products and popularity we are seeing is a total scam coasting on tons of food dye and all of the food companies out there are getting in on it. We have Oreos, yogurts, m&m's, and now? Chewing gum. Even Project 7 isn't immune to the trendiness of this red-hued wannabe. I love this company and their concept, but I hate the trendiness of all this red velvet cake nonsense, so let's see if trying this gum will make any difference in my velvet-y stance.
The packaging is just as nice as the Gingerbread version, but this time there is no little face there to garner sympathy or warm my heart. Instead, we have a cute, but trendy, gourmet cupcake. The food related image is nice and all, but looking at it reminds me of all the novelty red velvet cake products of reviews-past, and how disappointing they all were. From my experience, red velvet cake products are fun to photograph, and they look luxurious, but they never taste that great. Is this packaging pretty? Yes, but they always are. (That's the trendy trap!)
Once opened, the package has a chocolate scent, similar to a Tootsie Roll, but the pieces themselves are white. Thankfully the company didn't use a ton of food dye to make them red on the outside, but are they red on the inside?
They're brown! So there's no red in this mix at all. Initially the flavoring tastes really artificial, chocolate-y, and a bit tangy, but as you chew it fades into a pleasant Tootsie Roll-like flavoring with a hint of vanilla. It starts out rough and off-putting, but the more I chew it, the more I like it. Does this taste like a red velvet cupcake? Not at all! Is it red? NOPE! So why go with red velvet cake at all? Project 7 could have stuck with a cocoa or chocolate brownie themed package and kept the gum exactly as-is. Was this just to cash in on the trend? I mean, I know actual red velvet cake has cocoa powder in it, but this gum is purely a chocolate flavored confection.
Safe to say, this gum didn't bring me over to the velvet-side, but I did like it more than I thought I would. Once you get past the initial artificial flavoring, the Tootsie Roll chocolatey finish is really enjoyable, and it satisfies my chocolate cravings at work. Would I buy this again? You know what, I think I would! Not because of it's relation to red velvet, or any authentic cupcake flavoring, but because this really did satisfy my chocolate cravings and deter me from eating (more) candy at my work desk. I could see myself grabbing another bag to keep in my drawer, but if it disappears until next year, I'd be okay with that too.