Red Velvet Kit-Kats -Target

Red Velvet Kit-Kats -Target $3.24

We already know my stance on cake-flavored candy (spoiler alert: I think it's a scam), but when it comes to red velvet cake, things get a bit complicated.

Garish red-food-coloring aside, Red velvet cake is known for it's fine, velvety, texture and usual pairing with cream cheese frosting. (Food Snob Fact: It used to be served with ermine frosting, but most Americans use cream cheese these days.) Now, can you really cram chocolate cake, with a velvety texture, and cream cheese icing into a crispy, crunchy white chocolate confection like Kit-Kat? Sounds like a stretch, but we shall see...

Project 7 Red Velvet Cupcake Gum - Target

Project 7 Red Velvet Cupcake Gum - Target

Do any of you watch Orange is The New Black? If you do, you might remember THIS scene where prison guard, and fad-dieter, O'Neill goes on a tirade about the popularity of Red Velvet Cake and how he personally feels like it's a scam.

You tell 'em O'Neill! I grew up watching cooking shows, so even though I know that Red Velvet Cake is indeed a real thing, and a Southern tradition, I can't help but agree with him. The sudden surge of products and popularity we are seeing is a total scam coasting on tons of food dye and all of the food companies out there are getting in on it. We have Oreos, yogurts, m&m's, and now? Chewing gum. Even Project 7 isn't immune to the trendiness of this red-hued wannabe. I love this company and their concept, but I hate the trendiness of all this red velvet cake nonsense, so let's see if trying this gum will make any difference in my velvet-y stance.

Red Velvet m&m's - Target: Marlton, NJ

Red Velvet m&m's - Target: Marlton, NJ

These are a re-release, so the flavor isn't really new, just seasonal, and last year I refused to buy them. I really thought they'd be a huge flop. I mean Red Velvet m&m's? With their milk chocolate base, I thought there was no way these would taste any different from their normal chocolates, and that this was just a gimmick. Apparently the flavor was popular enough with consumers to return, so I thought I'd check them out and see if they were somehow better than I had expected.