PB & J Strawberry Pop Tarts - Walmart: Berlin,NJ

PB & J Strawberry Pop Tarts - Walmart: Berlin,NJ

EDIT: There's a Coupon for .50 cents off! Expires 3/15/15

If you grew up in America, a PB&J sandwich is filled with childhood nostalgia. It's the perfect go-to school lunch or afternoon snack. When I was little, I always had strawberry jam on my sandwich, which I thought was the "normal" combination, but I guess grape is the industry standard. Back in the 1980's Pop-Tarts had a PB&J flavor with grape jelly, but it was discontinued in '86, one year before I was born. Thankfully they decided to bring the combination back, but this time, it has the proper jelly filling, strawberry! I may not be a peanut butter addict, but there's something about the mixing of creamy peanut butter and strawberry jelly that I absolutely love, so I am super excited to give these a try!

Peanut Butter Pop tarts - Target: Cherry Hill, NJ

Peanut Butter Pop tarts - Target: Cherry Hill, NJ

I just couldn't pass these Pop Tarts up. They look like delicious shortbread cookies filled with chewy peanut butter. How could I resist?

Right away I was wowed by the packaging. Pop tarts got super fancy and embossed the box! I'm not sure if it comes across in the photos, but there is a dynamic zig-zag patten that is slightly raised in the yellow-orange background and all the text and images are textured and dimensional. I love that they are putting more effort into their box designs. Keep up the good design Pop tarts!