Monday, February 1, 2021

Innovation? Or Dud? - Reese's Big Cup with Pretzels

Reese's Big Cup With Pretzels - Walmart

Can you improve a Reese's Cup? It's so perfect as-is, that I really thought there was no way it could get any better, until the Reese's Pieces stuffed cups showed up and completely won me over. The addition of Pieces didn't change the overall flavor, it was more-so a textural change, but I was 100% into it. With that in mind, I was very excited about this pretzel version (and a limited run potato chip version that has yet to be released), since this would not only change the texture, but add some pretzel-y flavoring to the mix as well. 

Adding pretzels and potato chips to pretty much anything has become one of my favorite baking hacks. (All those broken little bits in the bottom of the bag? Dump it to your next batch of chocolate chip cookies and thank me later!) So, will adding pretzels make this better than a standard Reese's? 

As it turns out, Reese's and pretzels already have a bit of a history. There were pretzels in the Reese's themed snack mix I reviewed a few years ago, and there are Reese's Dipped pretzels I've spotted in the grocery check-out, but pretzels IN Reese's? That's new, but not necessarily innovative. Perhaps it'll taste revolutionary? 

Taking a bite, my first thought was that the pretzel inclusions stayed impressively crisp. I find that mixing them into confections and baked goods tends to give them a more stale-texture, but these pretzel bits were still light and crispy, that said, the combination wasn't as flavorful as I had hoped. 

You get chocolate, crumbly gritty Reese's filling, and crispy crunchy pretzels, which sounds fantastic as I type it, but something about the combination just doesn't wow my tastebuds in real life. The pretzels taste...okay. Definitely pretzel-y, but they're not -good- pretzels. More like generic pretzels you'd find in Chex Mix. (Sorry Chex Mix, you have sad pretzels. We all just dig through bags looking for the super-flavor-dusty Chex bits and bagel chips. The rest is just confetti.) It's recognizable for what it is, and definitely not a bad combination, but it's just... not great. 

The pretzel addition seemed to take away from the chocolate-y aspect of the cup as well and left my mouth feeling slightly drier than usual. Not significantly so, but enough for me to notice. It would probably pair nicely with a big glass of milk.

Did I finish this two-pack in the blink of an eye? Yes. Would I buy it again? I don't think so. If I were buying a non-Halloween-shaped Reese's (which are my favorite even though they all look like blobs), I would opt for the Pieces-stuffed one over this. 

This new Big Cup with pretzels is certainly good, but it's just not that satisfying. Maybe if the pretzel pieces were darkly baked, or extra salty, or had an intense flavor like the AMAZING pretzel shortbread from Lost Bread Co. (I am not a big "YOU HAVE TO TRY THIS" person, but YOU HAVE TO TRY those pretzel shortbread cookies at least once in your life.) If Reese's came out with a pretzel shortbread version, I would definitely give them another shot, but as-is, this is a one and done novelty for me. 

Fans of these would also like:
Reese's Crunchy Cookie Big Cup, Reese's Pieces Big CupReese's Snack Mix (which has better saltier pretzels!), Reese's Thins, Reese's Oreos, or Reese's Spread
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