Hamburger Flavored Jerky - Kinda A Big Dill

I Can't Believe It's Not Hamburger Jerky - Bed Bath & Beyond

I was at Bed Bath and Beyond, probably because I had a coupon or something, and I found myself wandering around the mini World Market section. I grabbed the usual suspects, Tim Tams, some fancy teas, and a bunch of European candy bars, when this caught my eye. I Can't Believe it's Not Hamburger beef jerky. At first, the name made me think it might be a vegetarian product, but it isn't, and then I was curious about how this might actually taste. In my mind, this would taste like beef jerky cured in Big Mac sauce, which sounded really appealing, so I figured it was worth a shot! 

So, will I believe that this isn't a Hamburger? Let's find out!~

Wild Ophelia Beef Jerky Bar - Target : Moorestown, NJ

Wild Ophelia Beef Jerky Bar - Target : Moorestown,  NJ 

These were part of my Target chocolate haul. The packaging looked as interesting as the flavor combinations, so I grabbed two different bars to review.

I was impressed because this package design has quite a bit of detailing. It starts with the outside cardboard box with it’s bright colors, embossing, and bold text. The attention to detail doesn’t end there, because Inside that box there is this bright, neon red, cowgirl patten of wild horses, the WO logo, flowers and horseshoes. I really liked all the detailing and the patterns, but when I got to the bar itself and it was in a plain foiled plastic wrapper with a boring geometric pattern. After such bright colored and patterned packaging, it felt out of place. (Maybe add the pattern to the silver packaging so more people can see it. You only see the beautiful pattern if you rip the box open like I did.)