Wild Ophelia Beef Jerky Bar - Target : Moorestown, NJ
These were part of my Target chocolate haul. The packaging looked as
interesting as the flavor combinations, so I grabbed two different bars
to review.
I was impressed because this package design has quite a bit of
detailing. It starts with the outside cardboard box with it’s bright
colors, embossing, and bold text. The attention to detail doesn’t end
there, because Inside that box there is this bright, neon red, cowgirl
patten of wild horses, the WO logo, flowers and horseshoes. I really
liked all the detailing and the patterns, but when I got to the bar
itself and it was in a plain foiled plastic wrapper with a boring
geometric pattern. After such bright colored and patterned packaging, it
felt out of place. (Maybe add the pattern to the silver packaging
so more people can see it. You only see the beautiful pattern if you rip
the box open like I did.)