Herr's Limited Edition Baked Cinnamon Sugar Sweet Potato Chips - Gift
These limited edition chips were a gift from my buddy Nate. (Thanks Nate!)
Some of you might not recognize this brand. I recently found out that Herr's are only sold on the Eastern half of the United States and Canada, but this is a (somewhat) local company that I grew up with. All of the grocery stores in New Jersey carry Herr's snack foods, so growing up I assumed they were available nationwide.
When compared to big, bold, companies like Lay's or Doritos, Herr's designs seem rather bland, but their products are very satisfying. Until now they have released pretty generic potato chip flavors, but I must have missed the memo, because I didn't know that Herr's had jumped onto the limited edition flavor wagon.
As far as the bag's design is concerned, this is a big step up for Herr's. Their classic bags, which can be seen here, are simple and recognizable, but not especially appealing. That is why I was so impressed by this specific design, it has tons of bells and whistles. There are stripes, a gradient, a slightly more modern illustration, and even little sparklies! I know a lot of you are looking at this and thinking it's nothing special, which it isn't, but this is very different from the bags I grew up with. Typically, Herr's would pick just one color, print it on a foiled bag, and slap a picture on it. The colors and bags haven't changed since I was a kid, so I know all of the flavors and colors off the top of my head. (Blue means normal, green is sour cream and onion, red is ridges....I can go on and on.) I know it isn't made of gold or anything, and I shouldn't be gushing over it, but it's a big step forward for this local company and I think it's nicely done.