Thursday, October 29, 2020

Turns Out I'm 100% That Witch - Witch's Brew Kit-Kats

Witch's  Brew Kit-Kats - CVS
Where are all the ghoulish goods? I feel like I usually have a decent pile of new Halloween-y treats to review each year, but this time around I only have these Kit-Kats, and the Franken-cup Reeses. (Which are arguably just the same as normal Reese's anyway.) Other than these two, it's just a sea of seasonal repeats. 

Other brands may be lacking the spooky spirit, but Kit-Kat is picking up the slack! For fall 2020 they've released normal Kit-Kat bars in Halloween packaging, white-chocolate orange-colored bars, pumpkin pie flavored bars, glow in the dark wrappers, AND these Halloween-specific Witch's Brew ones. While most of them are just re-packagings/coloring of year-round goodies, I still appreciate the effort. Let's dig in!

Look at this packaging! We have bright colors, a cartoony witch illustration (that is giving me both modern and mid century modern vibes at the same time), a bubbling cauldron, and ghastly green candy. In person, the graphics aren't as punchy as they appear in their advertising and social media. The plastic bag is rather thin giving it a sad-sack-appearance, but the individually wrapped bars look great! Ideally I would love to see American Kit-Kat move onto a matte papery-finish bag similar to the ones found in Asia. I'm not sure if that is more recycling-friendly, but I would also love to see more of that and les plastic in the future. 

That's if I am being nit-pick-y. Overall, I love it and will be hanging on to my packaging. I used to lean heavy into a black and orange color scheme for Halloween, but I have really come to appreciate the combination of slime-green and purple. I think I might frame a bunch of my hoarded Halloween wrappers, like this one, and use them as seasonal decor next year. 

So not only is the candy green, but it is also a new flavor! The confectionary coating is supposed to taste like marshmallow, and I love marshmallows, but I am a little skeptical about this execution. Will this just taste like normal white chocolate?  

Once opened, these look like they've seen better days. I am guessing the bag got a little warm in transit, so my bars are a little worse for wear. Will that stop me from eating them? No way! 

The green candy bars smell sweet, vanilla'd, and similar to Rice Krispy treats, but more-so the pre-made ones you buy in the store than homemade ones. It's not all sunshine and roses though, there is a hint of what I can only describe as "Play-dough." But like, off-brand Play-dough. It's faint, and as sad as this is to admit, it's not terribly unappealing, just  unexpected.

I took a bite, and I was really impressed. These may not taste like fresh, real, marshmallows, like Smashmallows, but these bars taste an awful lot like mar-bits and other tiny freeze-dried cereal marshmallows! (I actually think these taste specifically like the marshmallows found in Lucky Charms because there is a cereal-y taste thanks to the wafers.) I have always been a fan of marshmallow flavored things, like the chocolate marshmallow Oreos, Marshmallow Crispy Oreos, White Fudge Marshmallow Twinkies, Peeps Oreos, Mallo Cups...etc. so I am 100% into these!     

I haven't liked a seasonal Kit-Kat bar this much since February's raspberry bars! These are so snackable I ate a few packages in one sitting, and other than normal Kit-Kat bars, I can't remember the last time I did that. 

If you're not a fan of marshmallows, or marshmallow-breakfast cereals, you will not like these. I absolutely love them, and since mine are all ugly and melted, I don't need to feel obligated to share them. They're all for me!  

Marshmallow lovers? Do yourself a favor and grab a bag or two. This might not be the most sensational flavor ever released, but it's well done, and delicious, and I will be very sad if it doesn't return in 2021. (When was the last time I said that about a limited edition product?)  

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  1. This candy is so great for Halloween . I think I will get it for kids. Inspire spooky spirit right now to welcome Halloween.

  2. I want this all the time! Sooooo good.